"I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world," said McCartney. "Having one designated meat free day a week is actually a meaningful change that everyone can make, that goes to the heart of several important political, environmental and ethical issues all at once."
I for one endorse the campaign which includes celebrities Chris Martin, Sheryl Crow and Yoko Ono and already sees restaurateurs also embracing the concept with meat free menus on Mondays.
Good on you Paul.
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Photo © Dave Hogans/Stringer